Niu Book is a 200-page fashion, art and design magazine which is edited every two months. Its goal is to spread the word about the different designers and artists of the local scene, as well as informing about the latest trends happening across the world. It also has a touristic component, as it suggests cool places to travel and visit around the globe.

Its wide and diverse content results in an eclectic editorial style, in which each article or photo production immerses its readers in a specific and versatile visual universe. These features give Niu Book a very strong and distinctive personality that makes it easily recognizable and attractive to the reader.