Marketing Day is an annual event which gathers the world’s most renowned marketing experts. The main objective of this event is to provide information about the current consumption trends, the consumer-product relationship and its impact on the market. From these factors, the Relate concept is born. The audience can participate in conferences and workshops where they are able to communicate directly with the experts and discuss topics with them.
The intertwined geometric shapes of the isologotype refer to the Relate concept. The four shapes and colors represent the diverse activities of this event in charge of its four main speakers. The loud color palette and the created patterns refer to what is trendy and avant-garde, and also to the current perception of the future.